In the good old days, people would pick whatever vegetables were ready from their backyard and cook the freshest food for their family. Since those simple times the things have changed considerably, and today’s consumer demands the same freshness of food for all the products, all the time, around the year, ready to go, at the place of their convenience. As a result, massive set up commonly referred to as ‘Fresh produce supply chain’ has come into operation worldwide.
This supply chain carries a massive responsibility on its shoulders and operates 24/7 to put all the options on the customers’ shelves and the consumers’ tables. This supply chain operates on forward contracting. The supermarkets and the fast food chains determine their daily, weekly and thereby yearly requirements. To secure this year round supply they sign long term delivery contracts with the commercial growers.
Once the crop ‘sowing-transplanting-harvesting schedules’ have been finalised, we proceed to implement them by procuring seeds, carrying out weekly sowings and following each batch through, to supply the required number of plug plants.